The new Aston Martin Vantage has made its global debut with a unique portfolio of imagery and film by Rankin, one of the most influential photographers of our generation. The London-based photographer has been at the forefront of commercial and editorial innovation since he co-founded the magazine Dazed and Confused in 1992, bringing a unique aesthetic to fashion shoots and portraiture.
The brief was to capture the new Vantage as the archetypal hunter, imbued with the ethos of 'beautiful won't be tamed' to create a sharply focused sports car with a sense of precision and intensity. New Vantage evolved from a single line, a flowing form that encompasses the form and makes a devastatingly beautiful statement of intent. ‘
Across two shoots, a dynamic two-day session at the Atlanta Motorsports Park and a static shoot in Rankin’s Studio, Rankin and his creative team built up a portfolio that captures the true character of the new Vantage. To emphasise the primal, predatory character of the car, the shoot involved bringing a wolf into the studio - a stark and beautiful contrast with the form of the car.
New Vantage is a spectacular Aston Martin sports car with a bold and distinctive design language. Pure, sculptural forms create an athletic, predatory stance, while the minimal front and read overhangs, muscular flanks and broad haunches express the agility and dynamism inherent within the car. New head and tail lights form dramatic new signatures giving the Vantage unmistakable road presence and contribute to a strong and individual identity within the growing Aston Martin model range.