Ferrari by LoveFrom

Ferrari has unveiled the interior and interface of its first full electric sports car, and quietly introduced a new way of thinking for the brand. It is called Ferrari Luce, Italian for ‘light’, and the name signals more than electrification. This is Ferrari framing the future as a design philosophy rather than a powertrain specification.

Revealed in San Francisco, the Luce interior leans into tactility and restraint. Physical buttons, dials and toggles take precedence over expansive touchscreens, paired with carefully judged digital displays. It is a cockpit designed to be used, not swiped, inspired as much by classic Ferraris and Formula 1 cars as by contemporary interface design. Hardware and software have been developed together, resulting in a calm, focused cabin that feels deliberately uncluttered yet unmistakably Ferrari.

A key part of this shift is Ferrari’s five year collaboration with LoveFrom, the creative collective founded by Sir Jony Ive with Marc Newson. Working closely with Ferrari’s Styling Centre under Flavio Manzoni, LoveFrom helped shape everything from ergonomics and materials to the logic of the interface itself. The result is a space where craftsmanship and technology feel genuinely integrated rather than layered on top of one another.

Materials do much of the talking. CNC machined, 100 per cent recycled aluminium features heavily, anodised to create deep, enduring finishes. Glass elements, including displays, controls and even the key, use Corning Fusion5 Glass, chosen for its clarity, durability and precision. There is also a strong watchmaking influence throughout, from the typography to a beautifully engineered central multigraph that functions as clock, chronograph, compass or launch control.

Ferrari describes Luce as electrification as a means, not an end, and that idea comes through clearly here. This is not an attempt to make an electric Ferrari look futuristic for the sake of it. Instead, it is a measured rethinking of what a Ferrari cockpit should be in a world where interaction matters as much as outright performance.

The technology behind Luce was first shown in Maranello in late 2025, with the final exterior reveal scheduled for Italy in May 2026. For now, the interior offers a compelling glimpse of a Ferrari future that feels lighter, calmer and still very much driven by emotion.

Photos © Ferrari