Rolls-Royce epitomises automotive luxury in a way that no other brand can. Founded in 1904, its products rose to pre-eminence around the world in a matter of years – in keeping with Sir Henry Royce’s motto: 'Strive for perfection in everything you do. Take the best that exists and make it better. When it doesn’t exist, design it.'
The Rolls-Royce Vision Next 100 is the first purely visionary vehicle in the 112-year history of the marque. It was unveiled in London last week by BMW as part of their year long centenary celebrations.
Rolls-Royce Motor Cars already realises the most diverse customer wishes and offers virtually unlimited scope for personalising its vehicles. Over the years and decades ahead, however, the opportunities will become even more extensive, and customers will be able to commission their personal Rolls-Royce into a genuine one-off piece. In terms of technology, the Rolls-Royce Vision Next 100 is based on an advanced lightweight platform equipped with a high-performance electric drive. From the wheelbase to the design of the body, its various specifications and equipment can be tailored specifically to suit the needs of the individual customer.
The Rolls-Royce design team expects that further progress in composite materials and technologies will have a decisive influence on how production can be customised in the future. Advances will also unlock new creative possibilities for the brand to meet the discerning wishes of its customers and achieve its goal of producing the bespoke automotive equivalent of haute couture.