Audi R8 as Art

To explore the idea that the all-new R8 really does get your heart racing and leave you wide eyed, Audi measured the heart rate, oxygen intake and pupil dilation of drivers and passengers as they put the R8 through it's paces around a racetrack. 

Artists Sebastien Preschoux (Eye), Onishi Yasuaki (Heartbeat) and Berndnaut Smilde (Cloud) were then commissioned to turn the data into stunning, physical art installations for a series of press, outdoor and digital executions. The final images were captured by Benedict Redgrove.