Lexus has unveiled a custom version of its latest IS model wrapped in 41,999 programmable LEDs turning the car into a screen capable of broadcasting dynamic graphics and videos. This unique collaboration between Lexus and Vevo showcases the IS as a work of art, technology and design, and will ultimately go on to star in a music video.
To create the 'LIT IS', Lexus used hand-applied LEDs to turn the vehicle into an eye-catching screen. In addition to broadcasting graphics, the 'LIT IS' can also generate colourful, mesmerising animations in response to gestures and music.
The car produces 175,000 lumens when fully illuminated, and the LED strips, if placed end-to-end, would stretch half a mile in length. Three distinct modes allow the 'LIT IS' to interact with sounds and people in its vicinity. Attract mode features a loop of colourful graphics that highlight the strong lines of the IS and play into its bold styling. Music Viz mode is designed to respond to music, as the LEDs will create custom, responsive displays that perfectly sync to any song. Gesture mode allows the motion of the LED animations to be controlled by users’ hand movements with the help of a gaming console. This mode directly connects the car and the driver, allowing the person to send a signal and see the car respond.