McLaren x Cevin Parker

McLaren has reveals an exclusive collaboration with German artist Cevin Parker in the form of a unique design for their new hybrid supercar, the McLaren Artura. A contemporary self-taught abstract artist, Berlin-based Parker is rapidly gaining a growing following and has recently exhibited his work at the IncubARTor exhibition in Hamburg. 

Parker's abstract art beautifully complements McLaren's bold and contemporary design language, while his innovative thinking and use of the latest technologies, including augmented reality, perfectly align with McLaren’s ethos. His art also captures the essence of emotion and fleeting moments, a theme that resonates in Parker’s personal life as a passionate car enthusiast. 

According to McLaren, the Artura represents a fusion of art and future technology as their first series production, high-performance hybrid supercar. The Artura name is a combination of 'art' and 'future', reflecting the seamless integration of cutting-edge technology and stunning design. 

Photos © McLaren