Pininfarina's Modulo as 21st Century Art

For the first time ever, legendary Italian design house, Pininfarina, enters the world of digital art with a series of exclusive NFTs based on the iconic 1970 Pininfarina Modulo concept car. This project has been developed in collaboration with 1of1, the luxury NFT specialists and artist Sasha Sirota.

The result of this collaboration is a series of five unique pieces of art, merging design, music and technology, being offered as exclusive NFTs.

Pininfarina has always innovated and looked to the future. When it was launched the Modulo in 1970 it shocked and inspired everyone with its futuristic and unconventional design, which was almost reminiscent of a spaceship, and yet respected Pininfarina’s core ethos of creating beauty and harmony of proportions.

The NFTs will be available via RM Sotheby’s between the 24-26th May 2022. Photos © RM Sotheby’s