40 Years of the BMW M1

BMW Group Classic won a Silver Dolphin at the Cannes Corporate Media & TV Awards in the category for ‘Social Media and Short Videos’ for this animation ‘40 Years BMW M1’. 

The 60-second spot recalls the launch of the mid-engine sports car back in 1978. The BMW M1 moves through a world of colour and graphical patterns typical of the 1970s. It drives through a virtual world of consumer articles, music and fashion styles of the era. The role of the BMW M1 as the fastest German sports car of its time is saluted as much as its racing performances in the Procar Series where famous Formula 1 drivers raced against each other. The BMW Art Car designed by Andy Warhol also features.

The film was created by BMW Group Classic and its long-standing media partner, Shot One.