Land Rover gets wired in London
Land Rover started its countdown to the world premiere of the new Range Rover Evoque with a fleet of wire form sculptures inspired by the new model. Four eye-catching sculptures were parked at exclusive addresses around Kensington and Chelsea, finished in distinctive shades of copper, red and blue.
The installations were produced by the same Land Rover Design team responsible for shaping the new Evoque and embody the reductive design philosophy that has informed its elegant proportions. Blending simple lines with modernity, the 1:1 scale wire forms showcase the distinctive fast roofline and rising waistline that define new Evoque’s coupe-like silhouette.