Porsche is expanding its global dealership network with a new form of showroom that offers a unique brand experience. With 'Porsche on Sylt', Porsche has opened its first ever branch on the North Sea island. The site includes a showroom, a rental offering for Porsche Drive, products from Porsche Design and the Porsche Driver’s Selection, vehicle advice and a small workshop. Porsche hopes that this concept will enable the company to better reach existing and new target groups, and meet them on a more personal level. The new 'Porsche on Sylt' site is the first of its kind, with more to follow in Beirut and Guangzhou during the year.