Jaguar’s designers have applied their talents to a futuristic installation at an international exhibition in London. The team, led by Jaguar Director of Design Ian Callum, revealed their laser-powered display at the inaugural London Design Biennale at Somerset House.
Jaguar is the headline partner of the exhibition. The brand is presenting a futuristic vehicle silhouette, with laser displays to tell the compelling story of its past, present and future. Visitors will look at the brand’s rich design history, seeing Jaguar push the boundaries of automotive design with motorsport glory at Le Mans and legendary designs such as the E-Type.
The exhibition is open to the general public and runs until 27th September at Somerset House.